About Us
Consumer Grassroots Association (CGA) is a nonprofit and non-political organisation committed to grassroots consumer protection through education, research and evidence-based advocacy. CGA works towards creating a fair, just, and safe marketplace for all consumers in Kenya and the region. It is a membership organization of over 200,000 registered individuals drawn from across Kenya and its neighbouring countries.
Vision
To be a trusted consumer voice, striving for a safe, fair and just market in the region.
Mission
To enhance consumer welfare by empowering consumers to protect themselves.
Core Values
- Consumer interest-driven.
- Uphold fairness, justice, and good governance.
- Transparency, accountability, efficiency, and professionalism.
- Grassroot impact by information and knowledge sharing.