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About CGA

Consumer Grassroots Association (CGA) is an independent non-political and non-profit organization committed to grassroots consumer protection through, education, research and evidence-based advocacy.

Our Mandate

Our mandate is drawn from the constitution of Kenya 2010 and other statutes on consumer protection.

Our Vision

To be a trusted consumer voice, striving for a safe, fair and just market in the region.

Our Mission

To enhance consumer welfare by empowering consumers to protect themselves.

Core Values

  •  Respect for human dignity.
  •  Integrity and reliability.
  •  Equality, Equity and Inclusivity.
  •  Collaboration and co-creation.
  • Good leadership and governance.

What We Do

Consumer Protection

Access to adequate, nutritional food is essential in sustaining human life and ensuring that people live a life of dignity. 

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Consumer Rights

All CGA policies on specific issues are shaped and framed within a set of general, consumer-oriented principles.

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Consumer Tips

Manufacturers are required to display the Standardization Mark Permit Number below the mark.

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Our Services

Local News


The integration of technology into payments and financial services has significantly increased efficiency and improved consumer satisfaction. Banking industry stakeholders have encouraged consumers to be vigilant about their financial safety, and CGA was one of the organizations involved in this campaign.

Our Partners

Our Blog

Our Videos