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About CGA

Consumer Grassroots Association (CGA) is a multi-sectoral, non-political, and non-profit organization committed to grassroots consumer protection through education, research and evidence-based advocacy. CGA works towards creating a fair, just, and safe marketplace for all consumers in Kenya and the region. It is a membership organization of over 200,000 registered individuals drawn from across Kenya and its neighboring countries.

Our Mandate

Our mandate is drawn from the constitution of Kenya 2010 and other statutes on consumer protection.

Our Vision

To be a trusted consumer voice, striving for a safe, fair and just market in the region.

Our Mission

To enhance consumer welfare by empowering consumers to protect themselves.

Core Values

  •  Respect for human dignity.
  •  Integrity and reliability.
  •  Equality, Equity and Inclusivity.
  •  Collaboration and co-creation.
  • Good leadership and governance.

What We Do

Consumer Protection

Access to adequate, nutritional food is essential in sustaining human life and ensuring that people live a life of dignity. 

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Consumer Rights

All CGA policies on specific issues are shaped and framed within a set of general, consumer-oriented principles.

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Consumer Tips

Manufacturers are required to display the Standardization Mark Permit Number below the mark.

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Our Services

For Business

Our aim is not only to resolve disputes but also to improve the overall industry standards. We offer training, advice, and support to help businesses comply with their legal obligations towards consumers. By committing to this, our members send a positive message to their customers.

For Consumers


If you have gone through a retailer’s complaint process and still feel unsatisfied, we are here to assist you. Our team can investigate your case while working alongside you and the retailer to find a resolution. Our services are completely impartial, ensuring a fair result. Additionally, if your purchase is eligible for our assistance, it will be entirely free of charge. Are you ready to begin?

Local News


The integration of technology into payments and financial services has significantly increased efficiency and improved consumer satisfaction. Banking industry stakeholders have encouraged consumers to be vigilant about their financial safety, and CGA was one of the organizations involved in this campaign.

Our Training Courses


You can find the dates for our open training courses on the Eventbrite calendar. If you want to discuss your requirements in more detail, you can reach us by calling or messaging 0202100470, or by sending an email to

At CGA, our goal is to provide individuals like yourself with the necessary skills and knowledge to handle consumer complaints effectively. We offer in-depth course material covering topics such as consumer rights, protection, and basic food safety standards. We firmly believe that successful complaint management leads to satisfied consumers..


If your company requires a customized course, we would be delighted to hear from you. We can arrange to deliver the course on-site or make necessary adjustments to suit your preferences. Please contact us at 0202100470 or via email at We look forward to hearing from you.

Global News


In collaboration with the United Nations Economic Commission for Africa (ECA) and the Coalition for Dialogue on Africa, the African Union Commission hosted the inaugural Civil Society Forum in 2019 during the African Union Extraordinary Summit on the African Continental Free Trade Area (AfCFTA).

Our Partners