consumer protection

That's how consumer protection comes into play.

…The competition policy aims to promote fair competition.

One of the important functions of Government is to create an enabling environment in which enterprises operate. Clear policies and legislation have to be put in place to foster a competitive environment for business enterprises, thereby increasing efficiency in the economy to the ultimate benefit of both consumers and producers.
As economies move progressively towards increased liberalization, certain undesirable business practices can emerge which act as a hindrance to development and economic growth. The presence of a competition and consumer laws in Kenya has created opportunities for some sectors of the business community to engage in fair business practices.

Competition policy aims to promote fair competition; its purpose is not to condemn or penalize those industries in Rwanda that have large shares of the market. Large and strong companies can enjoy economies of scale that enable them to minimize costs and withstand both domestic and foreign competition.
CGA aim to ensure that consumers are adequately protected from firms, whether large or small, which engage in collusion that is designed to prevent competition.

A consumer is anyone buying for his/her own or for family purposes. He/she can buy either goods or services or both.
Note that consumer protection goes with competition in trade of commodities. When consumer protection is well maintained, one of the results is the slump in prices and perpetuation of quality prop ducts.

CGA in its responsibilities of protecting consumers rights works with other public and private stakeholders to ensure consumer protection and in line with the Consumer protection Act, 2012; there is a strike to remove all barriers faced by consumers. Nowadays consumers are being sensitized countrywide to set up their cooperatives.

The Competition and Consumer Protection Unit has the following tasks:

To ensure that small and medium-sized enterprises have an equitable opportunity to participate in the economy and to promote a greater spread of ownership.
To provide consumers with competitive prices and product choices at the best possible quality.
To enhance the competitiveness of Kenya enterprises in world markets by exposing them to competition within the country.
To provide incentives to producers in the country for better production through technical and organizational innovation.
To create a conducive environment to foreign direct investment in the country.
To promote economic efficiency and enhance consumer choice, encouraging the development of Kenya’s economy.